The things that LaRedeaux wants upcoming authors to know is that the literary industry is fickle and ever-changing. You must do your research and marketing. Research the people, and the industry. Build your brand and market that.
LaRedeaux believes the publishing industry changed due to the onset of e-books that the industry has evolved to. With this evolution, this has allowed more authors to publish their own works. Many which would not get that same opportunity with traditional publishing houses.
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